Transactional Text Messages
What are they?
Transactional text messages are non-marketing automated text messages used by organizations and institutions to send unrestricted critical information, notifications and updates to their contacts or customers such as order confirmation, welcome messages, renewal reminders, shipping updates, among others.
Travel companies use transactional SMS messages to send flight or transport status, booking status, refund updates, cancellation information to their customers.
Educational institutions use transactional SMS messages to send students updates on their admission status, exam results or any critical information while conducting examinations.
Frequently Asked Questions
What is transactional SMS service?
Transactional SMS service can be used by businesses to send important or essential updates to customers regarding their product or service. For instance, on an e-commerce site, updates regarding the order invoice number, OTP, delivery status, return or refund status, delivery note can be sent to customers automatically.
What are the features of transactional messages?
Transactional SMS are non-marketed messages like notifications and updates which are sent to customers for information regarding a particular product or service. Transactional messages benefit from some specific features which are not present in the case of promotional messages. Some of these features are:
- In the transactional SMS gateway, a company is eligible to send the recipients SMS without their approval.
- Through a transactional route, SMS can be sent to both DND and non-DND numbers, since they are used only for essential information and updates.
- You can send transactional SMS 24/7, without any time constraints.
- The transactional SMS gets delivered to the contacts almost instantly minus any hassle or wait time.
- Transactional SMS can be sent using your own company’s name as a sender ID.
What is the difference between promotional and transactional SMS?
While promotional SMS can’t be sent to DND numbers, transactional SMS can be sent to both DND and non DND numbers even without their permission. This is because transactional SMS consists of only important updates and messages of non-marketing nature, while promotional SMS is of a marketing nature and can be marked as spam in a recipient’s inbox.
While promotional SMS do not get a sender ID of their own, transactional SMS are sent by the name of the organization itself. As per the law, transactional SMS doesn’t have any time restriction and can be sent 24/7 to the recipients. On the other hand, promotional SMS can only be sent between 8 am and 9 pm in the US only to non-DND numbers or users who have opted in for these messages. Promotional SMS is meant for sending offers, discounts, etc. to both existing customers and prospects.